Wednesday, February 21, 2018
You are here:

AKA NYC Hosts Experiential Marketing for Broadway and Beyond Event

By

Artisans PR
Wednesday, Nov. 29, 2017

1851 views

Log in or register now!

Members of the Broadway Industry convened at the Whitby Hotel in Manhattan November 27th for a roundtable discussion, hosted by AKA NYC, on the importance of brand experience and experiential marketing. Founding editor-in-chief of Event Marketer and author Dan Hanover (Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands) headlined the event. He was joined by experiential marketers Jeffrey Swierk, North American Sponsorship at Mastercard; and Zach Overton, Vice President of Customer Experience and General Manager, 837, Samsung Electronics America, in a lively discussion, moderated by Amanda Blackman, AKA NYC SVP, Creative Strategy and Experiential Design.

Credits

Produced by AKA NYC.

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Feb. 21, 2018

Park Pictures has signed director Georgia Hudson for commercials, branded...

Wednesday, Feb. 21, 2018

International film and creative studio BUNKER has added director Albert...

Wednesday, Feb. 21, 2018

Smuggler has signed director Nima Nourizadeh for worldwide commercial...

Wednesday, Feb. 21, 2018

Actor Peter Spears waited a long time to produce his first feature, Call...

Wednesday, Feb. 21, 2018

With two Oscars in the past two years, Hungary's film industry has been on...

Wednesday, Feb. 21, 2018

Director Yann Demange, whose work spans commercials, films and TV, has...

Recent SPW Releases

Tuesday, Feb. 20, 2018

It's a wrap! The 26th Annual Pan African Film & Arts Festival (PAFF)...

Wednesday, Feb. 21, 2018

Leading visual effects studio Rodeo FX helped to bring the marmalade-...

Tuesday, Feb. 20, 2018

JTN Music, the award-winning music production and editing studio, has...

Tuesday, Feb. 20, 2018

WCPMedia Services, whose cloud-based media management platform is used by...

Tuesday, Feb. 20, 2018

SIGGRAPH 2018 , the world’s leading annual interdisciplinary educational...

Monday, Feb. 19, 2018

Film Fatales, the largest global organization of established women feature...

Top