Alfa Romeo's "Dear Predictable"
Leave predictable behind. The all-new Alfa Romeo Giulia stirs your soul, feeds your desires and delivers a permanent escape from monotony. The Alfa Romeo Giulia says goodbye to “Predictable.” A common emotion that comes from driving any other luxury sedan. Giulia has found her true love - a driver that appreciates her for more than just her beauty. Someone who feeds her passion and embraces her power. Therefore, she must say farewell to Predictable for good.
Client: Alfa Romeo
Agency: The Richards Group
Agency Producer: Jenny Wolk
Creative Group Head/Writer: Julia Melle
Creative Group Head/Art Director: Terence Reynolds
Editor: Dean Pelton
Assistants: Jose Michelena, Chris Morey, Andrea Norby, Mark Scott
Audio Engineer: Russell Smith
Sound Design Support: Nick Patronella, Chris Walker
Online/efx: Nicole Brieger, David Hannah, Artie Pena, Allen Robbins, Joey Waldrip
Executive Producer: Mary Alice Butler
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