Alfa Romeo's "Dear Predictable"

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youngcompany
Tuesday, Feb. 7, 2017

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Leave predictable behind. The all-new Alfa Romeo Giulia stirs your soul, feeds your desires and delivers a permanent escape from monotony. The Alfa Romeo Giulia says goodbye to “Predictable.” A common emotion that comes from driving any other luxury sedan. Giulia has found her true love - a driver that appreciates her for more than just her beauty. Someone who feeds her passion and embraces her power. Therefore, she must say farewell to Predictable for good.

SPW Credits

Client: Alfa Romeo

Agency: The Richards Group

Agency Producer: Jenny Wolk
Creative Group Head/Writer: Julia Melle
Creative Group Head/Art Director: Terence Reynolds

charlieuniformtango:

Editor: Dean Pelton
Assistants: Jose Michelena, Chris Morey, Andrea Norby, Mark Scott 
Audio Engineer: Russell Smith
Sound Design Support: Nick Patronella, Chris Walker
Online/efx: Nicole Brieger, David Hannah, Artie Pena, Allen Robbins, Joey Waldrip
Executive Producer: Mary Alice Butler

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