Allstate's 'Chairman's Cue Card Trouble'

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Artisans PR
Monday, Feb. 27, 2017

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STORY’s John Komnenich recently directed Allstate chairman and CEO Tom Wilson and actor Dean Winters in a 30-second TV spot produced for Leo Burnett.  In the ad, Wilson has trouble reading his lines due to a prankster holding his cue cards.  He contorts his body to make out the words on the moving card. A cut to the camera crew reveals the culprit: Allstate’s malicious troublemaker Mayhem.

SPW Credits

Title: Chairman’s Cue Card Trouble

Client:  Allstate

Agency: Leo Burnett.

Production: STORY.
John Komnenich, Director; Mark Androw and Cliff Grant, Executive Producers; Mary Langenfeld, Head of Production.

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