America Ferrera & CoverGirl

By

HYPE
Wednesday, Mar. 2, 2022

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Rich, film-grained archive photographs of America Ferrera paint the screen, from candid childhood moments to The Capitol steps to Ugly Betty, as Ferrera invites audiences into a melodic portrait of her journey to becoming the Emmy, SAG, Golden Globe-winning actress we all know. Directed by Believe Media’s Paola Kudacki, the spot offers a glimpse into Ferrera’s path to embracing her identity as a Latina woman, playful artist, and now a CoverGirl ambassador.

Surrounded by a team of Latinas — from hair and makeup to Argentinian-born Kudaki behind the camera — America Ferrera debuted CoverGirl’s Clean Fresh Skincare collection and showcases how she paved a career that she did not see on the screen growing up and where “a head full of dreams and a heart full of ambition” can lead.

Credits

Client: COTY/CoverGirl

Agency: Spring Studios
Executive Creative Director: Robin Harve
Image Director: Erika Moore
Agency Producer: Mathew Laskey

Production: Believe Media
Director: Paola Kudacki
Executive Producer: Liz Silver
Head of Production: Vitaly Koshman
Line Producer: Matthew Shattuck
Director of Photography: Ross Richardson
Production Designer: Tessa Posnansky

Contact Name: 
Jenne Dixon
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