Amnesty International's "The Land of the Unfree"


Wednesday, Jun. 29, 2022


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Now that Roe v. Wade has been overturned by the U.S. Supreme Court, the right to safe and legal abortion is no longer protected by the Constitution. Amnesty International has teamed up with Norwegian ad agency Anorak, part of The North Alliance (NoA), to create a powerful global campaign challenging the decision which makes it possible for states to remove the right to abortion.

Directed by Nicolina Knapp and produced by B-Reel Films, the film confronts one of the fundamental truths that Americans tell themselves, that they are ‘the land of the free.’ An axiom so embedded in the fabric of the country that it is a part of the U.S. national anthem.

The film follows four different women and girls of varied circumstances, each facing the consequence of strict abortion laws. This decision will affect millions of women and girls, especially those who are already in vulnerable positions in life, more so now that they will be denied the right to decide their own future.


Marketing and Fundraising Manager: Camilla Kolverud, Advisor: Kristine Djuvik Kro, Com Director: Sindre Stranden Tollefsen, Com Adviser: Varin Hiwa

Creative: Lars Holthe, Creative: Peter Power, Creative: Stein Simonsen, Client Director: Janne Espevalen, Project Manager: Camilla Von Borcke, Brand Activation: Klaudia Lech, Designer: Catrine Kooyman, Motion: Erlend Dal Sakshaug, Motion: Nökkvi Thorsteinsson

Production Company: B-Reel Films
Director: Nicolina Knapp, Director-assistant & SAD: Viviana Figueroa, Executive Producer: Anisa Dzindo, Producer: Fiffi Kjell, Producer: Kim Jansson, DOP: Andreas Johannessen, Set Designer: Angelica Nyman, Stylist: Liselotte Bramstång, MUA: Danella Ericsson, MUA: Angelique Karlsson, Editor: Emma Backman, Colorist: Joakim Rissved 

Sound Design: Ponytail 
Online: Joakim Andreasson 

Music agency & Executive Producer: Ohlogy
Artist: Emilie Nicolas, Artist Management: Little Big Sister, Music Producer: Nils Martin Larsen

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