Arlo Skye's "Beyond Repair"
Arlo Skye—the digitally-native luggage brand for the design-obsessed—launches commercial titled Beyond Repair, directed by Paul Riccio from The Traveling Picture Show Company.
Created in collaboration with the creative team at Arlo Skye, Riccio’s tongue-in-cheek, dialogue-driven spot playfully satirizes our love affairs with our favorite pieces of luggage, while suggesting a stellar alternative when a beloved old standby is finally put out to pasture. Beyond Repair celebrates the relationship we develop with our possessions over time, and serves as a clever ode to the ways in which we understand ourselves through our belongings, new and old.
“It’s a great script, playing off a classic movie with some good laughs. We’re having fun with the subject of travel—which is so often bland—while adhering to a real story and a strong concept," shares director Paul Riccio.
Client/Creative Team: Arlo Skye
Production: The Traveling Picture Show Company
Director: Paul Riccio
Cinematographer: Eric Branco
Producer: Trevor Herrick
Editing House: MackCut
Executive Producer: Gina Pagano
Editor: Mike Rizzo
Sound Mixer: Sam Shaffer
Colorist: Jimmy Hayhow
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