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Astral Tequila "Best Actor"

By

hesh@ragingarti...
Wednesday, Jan. 17, 2018

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In this 10-spot video campaign for Astral Tequila, directed by Andrew Laurich of ContagiousLA and created via Erich & Kallman, pop culture icon Jonathan Goldsmith is wildly interesting indeed. Here, he is awarded "Best Actor" -- before his film is released.

ContagiousLA produced the campaign and provided much of the post for the project.

Laurich previously collaborated with Astral, the agency, and Goldsmith on the October 2017 social ad, “Columbus Day,” which serves as a playful “reenactment” of Columbus pursuing a shorter route to India as he arrived in the New World. Laurich's growing body of work includes Live Bait, his branded short for Fox Studios and Mars Candy, the dark comedy short A Reasonable Request, screened at both SxSW and Sundance in 2016, and campaigns for Mercedes (with Rickie Fowler), Farmers Insurance, and more.

Credits

Client: Astral Tequila
Spots Title(s): This Calls For Tequila: “Best Actor”
First Air Date: January 16, 2018
View Additional Spots here: https://vimeo.com/user58843462

Agency/Location: Erich & Kallman LLC/Larkspur, CA
Creative Director: Eric Kallman
Managing Director: Steve Erich
Agency Producer: Jennifer Hundis

Production Company/Location: ContagiousLA/Los Angeles, CA
Director: Andrew Laurich
DP: Filip Vandewal
EP(s): Natalie Sakai
Producer: Sean Barney
Production Designer: Julio Gómez

Editorial Company/Location: ContagiousLA/Los Angeles, CA
Editor: Eric Gross
Post Supervisor: Jordan Flack

Telecine Company/Location: ContagiousLA
Colorist: Marco Cordero

Post/Effects Company/Location: ContagiousLA
VFX Artist(s): Chris VanArtsdalen

Music Company/Location: Butter
EP: Ian Jefferys

Sound Design Company/Location: LIME/Santa Monica, CA
Sound Engineer: Matt Miller
Producer: Susie Boyajan

Shoot Location: Mexico City, Mexico

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