Astral Tequila "Philippe"
ContagiousLA's Andrew Laurich directed pop culture icon Jonathan Goldsmith in a 10-spot campaign for Astral Tequila. Here, this incredibly interesting man welcomes his pet shark home - a cause for celebration!
The video campaign was created by ad agency Erich & Kallman and directed by Andrew Laurich of ContagiousLA, which produced and provided much of the post for the project.
Laurich previously collaborated with Astral, the agency, and Goldsmith on the October 2017 social ad, “Columbus Day,” which serves as a playful “reenactment” of Columbus pursuing a shorter route to India as he arrived in the New World. Laurich's growing body of work includes Live Bait, his branded short for Fox Studios and Mars Candy, the dark comedy short A Reasonable Request, screened at both SxSW and Sundance in 2016, and campaigns for Mercedes (with Rickie Fowler), Farmers Insurance, and more.
Client: Astral Tequila
Spots Title(s): This Calls For Tequila: “Philippe”
First Air Date: January 16, 2018
Agency: Erich & Kallman LLC/Larkspur, CA
Creative Director: Eric Kallman, Managing Director: Steve Erich, Agency Producer: Jennifer Hundis
Production Company: ContagiousLA/Los Angeles, CA
Director: Andrew Laurich, DP: Filip Vandewal, EP(s): Natalie Sakai, Producer: Sean Barney, Production Designer: Julio Gómez
Editorial Company: ContagiousLA/Los Angeles, CA
Editor: Eric Gross, Post Supervisor: Jordan Flack
Telecine Company: ContagiousLA
Colorist: Marco Cordero
Post/Effects Company: ContagiousLA
VFX Artist(s): Chris VanArtsdalen
Music Company: Butter
EP: Ian Jefferys
Sound Design Company: LIME/Santa Monica, CA
Sound Engineer: Matt Miller, Producer: Susie Boyajan
Shoot Location: Mexico City, Mexico
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