Athene's "Be Brave"

Cinematic visuals take the new Athene commercial, via Agency Blue and produced by @LArge Productions, to places "you've only dreamt of." The new spot uses a uniform sea of people to represent conformity and the age-old metaphor of individuals having their heads in the sand compared to more progressive, innovative thinkers. The ad highlights Athene's focus, commitment and higher expectations, and celebrates those that embrace the same.  Aligning the right team for the project is a hallmark of @LArge's approach, and the orchestration of Amir Mokri and Dave Henegar to co-direct was the perfect pairing for this filmic, visual effects-intensive commercial. Mokri (DP for Man of Steel and Transformers, among blockbuster features) also served as the director of photography for the project, which was shot on location in the Nevada desert.