AUDI - ‘Q3: Hype Montage’
Gentleman Scholar: "Audi Q3 in :03 was a dream project for our studio as we had such a wide, open brief to work with from the get-go. Not only were we given free rein to tap into a plethora of different design styles, but we also got to experiment with fun composition and playful lighting and animation. Throw in the Q3’s technical prowess and sophisticated contours for inspiration, it's easy to see how this came together so flawlessly!
"The inherently mixed media vibe of the campaign plays out so nicely on social media as it keeps everything fresh and unexpected. Honestly, if you asked us which one was our favorite, we’d find it hard to answer! We love the whole collection and hope you do too!"
Campaign Name: Audi "Q3 in 03" Campaign
Lengths: 12 x :03
Client: Audi of America
Agency: M/H VCCP
Executive Creative Director: Joel Kaplan
Associate Creative Director: Allen Yu
Senior Copywriter: Jesse Wilks
Senior Art Director: Gerardo Agbuya
Producer: Alison Beck
Strategist: Ben Thomas
Account Supervisor: Mikaela Kearns
Design & Animation: Gentleman Scholar
Creative Director: Will Johnson
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Associate Creative Director: Macauley Johnson
Lead Designer: Madison Ellis
Senior Producer: Bridgette Spalding
Designers: Jina Kwon, Tomo Beddie, Will Burkhart, Sam Button, Liam Elias, Madison Kelly, Vin Kim, Jeremy Ramirez, David Rowley
2D Animators: Gretel Cummings, Madison Kelly, Sam Button
3D Generalists: Tomo Beddie, Will Burkhart, Thomas Choi, Liam Elias, Wu Hyun Lew, Jeffery JIP Jeong, Anthony Maiuri, David Rowley
Editorial: Gentleman Scholar
Assistant Editor: Dominic Strazulo
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