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Right Word Media
Thursday, Apr. 21, 2016

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Proving the adage that ‘everything old is new again,’ full service production company LightHouse Films’ Ray Zablocki directed the hilariously quirky :60 online ad for new retro videogame Super Russian Roulette, created by Batlab Electronics for the classic NES, the original 8-bit videogame system from Nintendo first introduced to consumers in 1983.

“As a kid I always loved the bizarre Nintendo and Sega commercials of the 80s and 90s, so I was familiar with the tone Andrew wanted with this,” Zablocki says. “We were very much aligned with how to approach the game’s content, which on the surface seems quite dark, but for us was more inspired by early Looney Tunes cartoons.”

 

Credits

Creative:

Client: Batlab Electronics

Project: “Super Russian Roulette” (:60)

Production Company: LightHouse Films, New York  

Director: Ray Zablocki, Executive Producer: Thibaut Estellon, Director of Photography: Norm Magnuson

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