Baylor Never Fear “Alex” 30


Thursday, Jun. 1, 2023


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charlieuniformtango and the Launch Agency announce a new campaign titled “Never Fear” for Baylor Scott & White McLane Children’s Hospital. The eight-spot project – four :30s and four :60s – tells the stories of four different children who, with the help of McLane Children’s, have triumphed over serious injuries or illnesses. View the entire 8 spot campaign here:


Client: Baylor Scott & White McLane Children’s Hospital
Director of Creative: Ben Day, Baylor Scott & White Health 
Marketing Director/Central Texas: Brenda Wallin, Baylor Scott & White Health

Agency: Launch Agency
Principal/Creative Director: David Wilgus, Launch Agency
Principal/Creative Director: Diane Seimetz Duncan, Launch Agency
Principal/Group Creative Director/Copywriter: April Steinbach, Launch Agency
Creative Director/Art Director: Brian Dedering, Launch Agency
Producer: Jaime Roderer, Launch Agency
Account Director: Jason Giles, Launch Agency
Management Supervisor: Bailey Troutt, Launch Agency

Production Company: Viva Monkey
Director: Henry Mason, Viva Monkey
Director of Photography: Trevor Forrest
Executive Producer: Johnny Parker, Viva Monkey
Producer: Denise Roccietti, Viva Monkey
Colorist: Mark Gethin
Music: Damon Criswell
Photographer: Cathlin McCullough

Post Production: charlieuniformtango:
Producer: Michael Wagner, charlieuniformtango
Editors: John McStravick and Adam Henderson, charlieuniformtango
Sound Design: Jake Kluge, charlieuniformtango
Online/VFX: Allen Robbins, Catherine Thomas

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