Saturday, February 23, 2019
You are here:

Be The Match's "Be The Guy"

By

doublewide
Monday, May. 15, 2017

1364 views

Log in or register now!

Just a smal taste of Be The Guy, 2017 Webby Award nominee, Best Cause Related Campaign.

Minneapolis-based agency, space150, partnered with Director Nick Losq, (Double-Wide) to help Be The Match, the world’s largest bone marrow registry, reach their most elusive donor targets, millennial males. “With millennials,” says Losq, “the key is authenticity. Their BS meters are very well tuned.”

Something must have worked. The resulting social media campaign, Be The Guy is now nominated for a 2017 Webby Award for Best Cause Related Campaign. (https://lnkd.in/gDk5Ft4) It not only created 212 million media impressions, Be The Guy also led to increased donor enrollment by 280%.

Credits

BE THE MATCH SOCIAL MEDIA CAMPAIGN

DIRECTOR: Nick Losq 
EXECUTIVE PRODUCER: Danielle Lovett

AGENCY: space150     

CD: Chad Nauta
DP: Munn Powell

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Feb. 22, 2019

The campaigns for Crazy Rich Asians (Warner Bros. Pictures) and The Late...

Friday, Feb. 22, 2019

Serial Pictures has signed director Arnaud Uyttenhove for North American...

Friday, Feb. 22, 2019

YouTube has plenty of problems to deal with, ranging from advertiser...

Friday, Feb. 22, 2019

L.A.-based production company London Alley , founded by Luga Podesta, has...

Friday, Feb. 22, 2019

Creative production studio Versus has hired K.C. Gulino as sr. business...

Thursday, Feb. 21, 2019

Creative content studio The Collective @ LAIR has signed NYC-based...

Recent SPW Releases

Friday, Feb. 22, 2019

Full-service creative production studio Versus announced the addition of...

Thursday, Feb. 21, 2019

The Producers Guild of America (PGA) announced that the 11 th edition of...

Wednesday, Feb. 20, 2019

Amazon Prime Video will bring Armageddon to Austin, celebrating the highly...

Wednesday, Feb. 20, 2019

In a reflection of the tremendous creative opportunities now possible in...

MySHOOT Profiles

Josh Ausley DP
Cinematographer
Rich Michell
Cinematographer, Director

Producer

MySHOOT Company Profiles

Top