Blind Barber's "Bryce Harper’s Grooming Routine"
ByRight Word Media
The new online campaign for Blind Barber, the upscale chain of barbershops and grooming products, introduces Washington Nationals All-Star Bryce Harper as its spokesperson, as well as providing the perfect opportunity for Tessa Films to not only showcase their impressive production skills, but also their unique ability to collaborate with smart, forward thinking brands on overall creative strategy.
The creatively driven production house led by Lisa Masseur and Reid Brody played an integral role in the multi-faceted campaign that involved producing a faux social media clip of Harper using two hairdryers to achieve his signature look. The clip was then posted to his brother’s Instagram and Twitter feeds and quickly became a resounding viral success with nearly 1 million views in just 3 days and has been the subject of a plethora of earned media coverage in ESPN, USA Today, Washington Post, The Today Show and more.
But that was just phase one: That viral success laid the ground-work for the launch of the main online ad – a comedic gem directed and written by Tessa’s Tim Mason, with creative direction from Tessa Director Duncan Wolfe – that features a montage of Harper psyching himself up in the bathroom mirror while styling his hair and beard.
Client: Blind Barber
Project: Social/online campaign
Co-Owners: Jeff Laub, Josh Boyd, Adam Kirschenbaum, Matt Breen, Bryce Harper
Creative Director: Matt Buchwach
PR Director: Faith Dallal
Director of Social Media: Chris Rogers
Production/Creative: Tessa Films, Chicago, IL
Director/Writer: Tim Mason
Creative Director: Duncan Wolfe
Executive Producers: Lisa Masseur and Reid Brody
Post: Optimus, Chicago, IL
Editor: Mike Berg
Assistant Editor: Jenny Schaye
Senior Audio Engineer: Marina Killion
Finish Artists: Paul Rosckes, Connor Luczak
EP: Tracy Spera
EP/Managing Director: Brian Hrastar
Colour: The Mill, Chicago, IL
Colourist: Mikey Pehanich
Colour Assist: Lindsey Mazur
Colour Producer: Dan Butler
Colour Executive Producer: Laurie Andrianopoli
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