Blue Cross of Idaho's "Mountains"

By

Picture North
Monday, Aug. 8, 2022

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A new campaign for Blue Cross of Idaho by creative agency Langrand and production company Picture North sought to capture Idaho’s people and remote terrain, including the miles of protected forests, iconic mountain ranges, and flowing rivers, most of which are inaccessible without a plane or raft.

Director Henry Behel’s strong car and plane reel gave him the technicality to direct the spots but his focus and passion for intimate human moments are what drive home the campaign. Behel’s work consistently finds the shared ground between adventure and reflection by celebrating everyday people. A neighbor fixing their own roof, ranchers driving into town, and families on a commute to school–all of these moments highlight the beating heart behind the ethos of a town and community.

Credits

Client: BLUE CROSS OF IDAHO
VP Brand, Marketing and Communications: Pam McNamara  
Director of Marketing and Brand: Emily Agerton.   
Brand Marketing Manager: Judy Mitchell
Executive Vice President: Paul Zurlo
President & CEO (also VO talent): Charlene Maher*

Agency: LANGRAND
Creative Director: Spencer Strickland
Senior Writer: Suzie “Z” Jennings  
Senior Producer: Monica Haddow
Group Account Director: Rochelle Mintz
Account Supervisor: Katie Larson

Production: PICTURE NORTH
Executive Producer: Ryan Patrick, Martin Rodahl, Neha Datt Schultz
Head of Production: Matt Bobbitt
Head of Operations: Michael Nowicki
Post-Production Supervisor: Stacey Nuzbach
Director: Henry Behel

Producer: Ross Sauriol 
Director: Henry Behel
Production Supervisor: Gretchen Oyster
DP: Gus Bendinelli  
1st AC: Jacob Depp
Gaffer: Dan Misner
Key Grip: Taylor Bickel
Grip: Bill Zuehl
Grip: Pat Metzler
Wardrobe: Christine Burman
Hair & Makeup: Danyale Cooke
Art Director: Chris Anderson
Production Assistant: Koby Parker
Production Assistant: Nigel Sprague
Drone Operator: Matt Roderick

Post-Production
Editors - Michael Barker & Alison Gordon
Color - Matt Osborne
Mix - Jack Goodman
VFX - Tyler Nathan
Online - EJ Hansen

Talent
Claire: Nichole Stull
Claire's Daughter: Caslin Stull
Sarah: Dorenna Schrader
Keith: James W. Humphreys
Hip Friend #1: Jessica Mayne
Hip Friend #2: Skilar Stuart
DIY Man: Charlie Finn
Dog Walker: Rozlyn Chambers
Running Kids (x3): Kyren, Rowan, and Raelynn Brady
Horse Woman: Tahnee Fornstrom
Waterfall Kid #1: Elon Clough
Waterfall Kid #2: Kyren Brady
Fly Fisherman: Shane Lowe
Pilot #1: William Foote
Pilot #2: Andrew George

Contact Name: 
Evan Staley
Contact phone: 
9377604059
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