BMW's "The Someday Ride"

By

HYPE
Tuesday, Feb. 27, 2018

5975 views

Log in or register now!

Young and old, aspiring and experienced, female and male: everyone has an adventure that they dream of taking someday. To inspire people to seize the moment, BMW Motorrad USA and M&C Saatchi LA have captured the freedom and joy of the open road in the short film – The Someday Ride. Riding two BMW motorcycles, a sister and brother embark on a journey through the winding roads and striking vistas of Southern and Central California, and into the Eastern Sierras. Traversing nearly 400 miles in four days, the film captures the magic of achieving the ride they always wanted. No excuses, no interruptions, just time spent appreciating the moment. 

Credits

Client: BMW Motorrad USA

Marketing Communications Manager: Mark Buche

Agency: M&C Saatchi LA

ECD: Maria Smith
Creative Director: Ron Tapia
ACD: Stephen Reidmiller
Managing Director: Mike Wilton
Director of Content Production: Dennis Di Salvo
Account Director: Jamie Ortega
Account Supervisor: Jessica Gorelick

Production Company: Armory

Director: Ben Perry
DP: Starr Whitesides
EP: Matt Hitchens
Producer: Christopher Crawford

Editing and Post: Amuse the Butcher

VFX: Rusty Ippolito @ MakeFX

Category: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Wednesday, Nov. 25, 2020

Six years ago, Adelaide-native Mike Ring was working at a financial...

Wednesday, Nov. 25, 2020

While 2020 is almost history, I hope you are ready, willing and able to...

Wednesday, Nov. 25, 2020

Boris FX , a leading developer of digital visual effects and editing tools...

Wednesday, Nov. 25, 2020

The Academy Awards ® accredited Short Shorts Film Festival & Asia, the...

Tuesday, Nov. 24, 2020

The post-production industry relies on Boris FX Sapphire to create high-...

Tuesday, Nov. 24, 2020

BUCK has unveiled its design work for the 2020 New Yorker Festival —the...

MySHOOT Company Profiles