BMW's "The Someday Ride"
Young and old, aspiring and experienced, female and male: everyone has an adventure that they dream of taking someday. To inspire people to seize the moment, BMW Motorrad USA and M&C Saatchi LA have captured the freedom and joy of the open road in the short film – The Someday Ride. Riding two BMW motorcycles, a sister and brother embark on a journey through the winding roads and striking vistas of Southern and Central California, and into the Eastern Sierras. Traversing nearly 400 miles in four days, the film captures the magic of achieving the ride they always wanted. No excuses, no interruptions, just time spent appreciating the moment.
Client: BMW Motorrad USA
Marketing Communications Manager: Mark Buche
Agency: M&C Saatchi LA
ECD: Maria Smith
Creative Director: Ron Tapia
ACD: Stephen Reidmiller
Managing Director: Mike Wilton
Director of Content Production: Dennis Di Salvo
Account Director: Jamie Ortega
Account Supervisor: Jessica Gorelick
Production Company: Armory
Director: Ben Perry
DP: Starr Whitesides
EP: Matt Hitchens
Producer: Christopher Crawford
Editing and Post: Amuse the Butcher
VFX: Rusty Ippolito @ MakeFX
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