Bonton Farms - Redefining Community

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HYPE
Monday, Apr. 29, 2019

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Bonton Farms is redefining community in its neighborhood in South Dallas in unique ways. Among them, utilizing the wider community of supporters, including the Dallas advertising community, to help make an impact. Over the past year, Element Ad 2 and AICP member companies, including Lucky 21 and Lucky Post, came together on a journey of discovery that would ultimately result in a pro-bono 360 awareness campaign for the organization. The campaign underscores “Redefining Community” to show that Bonton Farms isn’t just about food. It’s a collective effort to highlight and address systemic inequity.

Credits

Element Ad 2:

McKenzie Teng, Creative Director (Citrus Advertising)
Christin Workman, Creative Director (Publicis Hawkeye)
Parnia Tahamzedeh, Art Director (Publicis Hawkeye)
Labri Heaton, Art Director (Freelance)
David Taylor, Copywriter (Tracey Locke)
Adam Johnson, Copywriter (Publicis Hawkeye)
Chelsey White, Account Service (Saatchi & Saatchi)
Jessica Tran, Project Manager (The Richards Group)
Kira Stearns, Media Director (Zimmerman Advertising)
Ethan Bailey, Strategist (Resolution Media)
Kelsey Damon, Brand Strategist (The Richards Group)
Cali Thompson, Digital Strategist (Hostway/HOSTING)
Stephanie Murdoch, Mentor (TM Advertising)

Production: Lucky 21

Andrew Ryan Shepherd, Director

Post: Lucky Post

Sai Selvarajan, Editor
Jake Odgers, Assistant Editor
Seth Olson, Graphics
Neil Anderson, Color
Scottie Richardson, Audio Engineer
Jessica Berry, Executive Producer: 

Music: Joey Kendall

Photographer: Christina Childress

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