Tuesday, November 13, 2018
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Bring ‘Em Back

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RACONTEUR
Monday, Oct. 29, 2018

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It’s been 10 long years since the Supersonics left Seattle, when the abrupt relocation of the 41-year franchise left fans stunned and broken-hearted. Some cities might lose hope, the memory erased with a generation. But for Seattle the Supersonics are much more than just a team, they’re intrinsic to the fabric of the community. Even after 10 years of absence, Seattle still fiercely identifies with the Supersonics, the city’s first major sports team.

Bring ‘Em Back is a grassroots cross-media campaign conceived by World Famous, an Independent Content Studio based in Seattle. With their emphasis on creative storytelling, the World Famous team set out to unite and celebrate a fan base that, despite it all, is still as passionate about Sonics basketball as ever. Sonics fans continue to tell stories of The Wizard and Big Smooth. Of the first time they stepped into Key Arena. Of Ray’s game winner. Jerseys are still worn with pride. The skyline silhouetted in green and gold is still the city’s coat of arms. Because when no new memories are being made, the old memories just get stronger.

Link to Campaign: bringemback.com

Link to Instagram Feed: https://www.instagram.com/_bringemback_/

Credits

World Famous President: Alan Nay, Executive Creative Director: Daniel Brown, Creative Director: Chris Volckmann, Copywriters: Vik Sharma, Matt McCain, Editor: Duncan Dickerson, Assist. Editor: Caleb Albright, Designers: Emma Frost, Ryan Rothermel, Juan Carlos Arenas, VFX: Rogelio Salinas, Colorist: Joel Voelker, Producers: Marni Dworkin, Paul Williamson, Head of Production: Casey Steele

Production Company: UNHEARD/OF Director: Chris Volckmann, Executive Producer: Matt Ackerman, Producer: Mark Campbell, Production Manager: Jason Aumann, Director of Photography: Joel Voelker, Production Designers: Karl Lefevre, Darcey Zoeller, Stylists: Meg Schmitt, Therese Lefebvre | Website: Eastslope Studio | Audio: Hearby Sound

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