Bud Light's "Walking Calling"


Artisans PR
Tuesday, Jul. 28, 2020


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A new broadcast and social campaign, produced by STORY and directed by Ron Lazzeretti for FCB, Chicago, pays tribute to one of baseball’s most revered characters: the beer man. A series of spots features a beer vendor walking through a suburban neighborhood hawking a tray of ice cold Bud Light and Bud Seltzer.


Client: Bud Light

Agency: FCB, Chicago. Teddy Brown, EVP Creative Director; Tony Mavrelis, VP Creative Director; Bruce Forbes Senior Art Director; Tina Manikas, President, FCB/RED; Howard Klein, SVP, Group Management Director; Katie McNulty, Account Supervisor; Joe Tipre, VP Director of Production; John Bleeden, Executive Producer; Stacy Miller, Executive Producer of Project; Gina Tabascio, Project Manager; Ellen Kuratnik, Sr. Broadcast Business Manager

Production: STORY. Ron Lazzeretti, Director; Mark Androw; President/Executive Producer; Cliff Grant, Executive Producer.

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