Calabash Toy Reel

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Right Word Media
Tuesday, May. 12, 2020

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Even amidst a global pandemic, the toy niche continues to thrive with numerous toy manufacturers reporting sales spikes since social distancing entered our collective lexicon. Supporting marketing initiatives for that demand are effective toy ads featuring animation, visual effects and design from the award-winning creative studio Calabash.

"Toy work is engaging because it's usually very dynamic and creative," Sean Henry, Calabash Executive Producer says. "It can take us anywhere from dragons to spaceships to silly bathroom humor for the boys, and the girl brands are adorable and stylish, taking us into different fantasy worlds that for us animators are fun to explore."

Credits

Project: Calabash Toy reel

Animation: Calabash, Chicago

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

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