Tuesday, February 19, 2019
You are here:

Calabash/Introducing Airstream Nest

By

Right Word Media
Wednesday, Jun. 27, 2018

831 views

Log in or register now!

Airstream has been making its instantly recognizable brand of travel trailers with their distinctive rounded shape and polished aluminum look since the 1930s. With their new fiberglass travel trailer, Nest, Airstream explored a new market while pushing the design envelope. The compact, easy-to-tow Nest is unlike anything else in the travel trailer world, necessitating a suitably creative marketing approach. Airstream and its creative agency Upward Brand Interactions, Dayton, OH, turned to Calabash to create a pair of animated hummingbird characters named Gigi and Dave that serve as tour guides in the new online campaign.

Calabash Creative Director Wayne Brejcha says, “We liked the client’s choice of hummingbirds, little precise jewels of Mother Nature. That fits with Nest nicely.”

Sean Henry, Calabash’s Executive Producer, adds: “The client appreciated the care our CG team put into making the spots look as great as possible. Our artists and animators gave Gigi and Dave realism as well as personality, and yet the animation draws attention to the cool features of the Nest without being distracting. It’s an excellent example of some of the broadcast-quality work we are creating that is solely for the web.”

Credits

Client: Airstream Trailers

Project: Nest online launch ad campaign

Agency: Upward Brand Interactions, Dayton, OH

Senior Client Strategist: Jean Silverstein
Art Director: Greg Simmons

Script/Character Development: The Public Detective, Newport, RI

Production Company: BoomCrate, Dayton, OH

Animation: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Feb. 18, 2019

Production company Superprime has added Icelandic directing duo Samuel...

Monday, Feb. 18, 2019

Production company Eskimo has signed directing duo SÄMEN for U.S...

Monday, Feb. 18, 2019

It’s been an eventful awards season for composer Ludwig Goransson who in...

Monday, Feb. 18, 2019

Bohemian Rhapsody and Spider-Man: Into the Spider-Verse each won two...

Sunday, Feb. 17, 2019

Eighth Grade (A24) and Can You Ever Forgive Me? (Fox Searchlight) won the...

Sunday, Feb. 17, 2019

The sci-fi fantasy "Alita: Battle Angel" topped the charts and beat out a...

Recent SPW Releases

Monday, Feb. 18, 2019

This year’s Oscar®-nominated Production Designers and Set Decorators from...

Sunday, Feb. 17, 2019

The Motion Picture Sound Editors tonight presented the 66 th MPSE Annual...

Saturday, Feb. 16, 2019

The Cinema Audio Society Award for Outstanding Sound Mixing Motion Picture...

Saturday, Feb. 16, 2019

The Writers Guild of America West (WGAW) and the Writers Guild of America...

Thursday, Feb. 14, 2019

The Hollywood Section of SMPTE®, the organization whose standards work has...

MySHOOT Profiles

MySHOOT Company Profiles

Top