Calabash/Introducing Airstream Nest

By

Right Word Media
Wednesday, Jun. 27, 2018

1035 views

Log in or register now!

Airstream has been making its instantly recognizable brand of travel trailers with their distinctive rounded shape and polished aluminum look since the 1930s. With their new fiberglass travel trailer, Nest, Airstream explored a new market while pushing the design envelope. The compact, easy-to-tow Nest is unlike anything else in the travel trailer world, necessitating a suitably creative marketing approach. Airstream and its creative agency Upward Brand Interactions, Dayton, OH, turned to Calabash to create a pair of animated hummingbird characters named Gigi and Dave that serve as tour guides in the new online campaign.

Calabash Creative Director Wayne Brejcha says, “We liked the client’s choice of hummingbirds, little precise jewels of Mother Nature. That fits with Nest nicely.”

Sean Henry, Calabash’s Executive Producer, adds: “The client appreciated the care our CG team put into making the spots look as great as possible. Our artists and animators gave Gigi and Dave realism as well as personality, and yet the animation draws attention to the cool features of the Nest without being distracting. It’s an excellent example of some of the broadcast-quality work we are creating that is solely for the web.”

Credits

Client: Airstream Trailers

Project: Nest online launch ad campaign

Agency: Upward Brand Interactions, Dayton, OH

Senior Client Strategist: Jean Silverstein
Art Director: Greg Simmons

Script/Character Development: The Public Detective, Newport, RI

Production Company: BoomCrate, Dayton, OH

Animation: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Dec. 6, 2019

Gail Fuller, Rising Sun Pictures (RSP) Co-Founder, was recognised for her...

Friday, Dec. 6, 2019

Red Giant has released another Cheap Tricks episode: Frozen II VFX , in...

Friday, Dec. 6, 2019

Together with all of my colleagues at Splash Worldwide, we consider our...

Thursday, Dec. 5, 2019

Film Independent announced today that Aubrey Plaza will return to host the...

Thursday, Dec. 5, 2019

World-leading visual effects company, Rising Sun Pictures (RSP) won the...

Thursday, Dec. 5, 2019

Expanding its team of cross-disciplinary creatives and strategists, New...

MySHOOT Company Profiles