Thursday, June 20, 2019
You are here:

Calabash/Introducing Airstream Nest

By

Right Word Media
Wednesday, Jun. 27, 2018

930 views

Log in or register now!

Airstream has been making its instantly recognizable brand of travel trailers with their distinctive rounded shape and polished aluminum look since the 1930s. With their new fiberglass travel trailer, Nest, Airstream explored a new market while pushing the design envelope. The compact, easy-to-tow Nest is unlike anything else in the travel trailer world, necessitating a suitably creative marketing approach. Airstream and its creative agency Upward Brand Interactions, Dayton, OH, turned to Calabash to create a pair of animated hummingbird characters named Gigi and Dave that serve as tour guides in the new online campaign.

Calabash Creative Director Wayne Brejcha says, “We liked the client’s choice of hummingbirds, little precise jewels of Mother Nature. That fits with Nest nicely.”

Sean Henry, Calabash’s Executive Producer, adds: “The client appreciated the care our CG team put into making the spots look as great as possible. Our artists and animators gave Gigi and Dave realism as well as personality, and yet the animation draws attention to the cool features of the Nest without being distracting. It’s an excellent example of some of the broadcast-quality work we are creating that is solely for the web.”

Credits

Client: Airstream Trailers

Project: Nest online launch ad campaign

Agency: Upward Brand Interactions, Dayton, OH

Senior Client Strategist: Jean Silverstein
Art Director: Greg Simmons

Script/Character Development: The Public Detective, Newport, RI

Production Company: BoomCrate, Dayton, OH

Animation: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jun. 20, 2019

Design-driven production company Sarofsky has added Ben Strang to its...

Thursday, Jun. 20, 2019

The work selected for this year’s Saatchi & Saatchi New Creators...

Wednesday, Jun. 19, 2019

On day 3 of the Cannes Lions, gender equality and pushing back against sex...

Wednesday, Jun. 19, 2019

The Television Critics Association (TCA) has unveiled the nominees for the...

Wednesday, Jun. 19, 2019

Production designer Mark Hutman is no stranger to the Emmy derby, having...

Tuesday, Jun. 18, 2019

The two top winter sports crowned their champions as summer neared,...

Recent SPW Releases

Wednesday, Jun. 19, 2019

Anybody who thinks the Chicago Symphony Orchestra experience is meant for...

Tuesday, Jun. 18, 2019

Partners and Creative Directors Adam Gault and Ted Kotsaftis of NYC-based...

Tuesday, Jun. 18, 2019

Red Giant today announced VFX Suite , an all-new suite of keying, tracking...

Tuesday, Jun. 18, 2019

Production company and content creation studio HOSTAGE FILMS has signed...

Tuesday, Jun. 18, 2019

The principals of London-based creative technology company Splash...

MySHOOT Profiles

Rebecca Blake
Director

Director

Visual Effects and Animation

MySHOOT Company Profiles

Top