Monday, July 22, 2019
You are here:

Calabash/Introducing Airstream Nest

By

Right Word Media
Wednesday, Jun. 27, 2018

949 views

Log in or register now!

Airstream has been making its instantly recognizable brand of travel trailers with their distinctive rounded shape and polished aluminum look since the 1930s. With their new fiberglass travel trailer, Nest, Airstream explored a new market while pushing the design envelope. The compact, easy-to-tow Nest is unlike anything else in the travel trailer world, necessitating a suitably creative marketing approach. Airstream and its creative agency Upward Brand Interactions, Dayton, OH, turned to Calabash to create a pair of animated hummingbird characters named Gigi and Dave that serve as tour guides in the new online campaign.

Calabash Creative Director Wayne Brejcha says, “We liked the client’s choice of hummingbirds, little precise jewels of Mother Nature. That fits with Nest nicely.”

Sean Henry, Calabash’s Executive Producer, adds: “The client appreciated the care our CG team put into making the spots look as great as possible. Our artists and animators gave Gigi and Dave realism as well as personality, and yet the animation draws attention to the cool features of the Nest without being distracting. It’s an excellent example of some of the broadcast-quality work we are creating that is solely for the web.”

Credits

Client: Airstream Trailers

Project: Nest online launch ad campaign

Agency: Upward Brand Interactions, Dayton, OH

Senior Client Strategist: Jean Silverstein
Art Director: Greg Simmons

Script/Character Development: The Public Detective, Newport, RI

Production Company: BoomCrate, Dayton, OH

Animation: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jul. 22, 2019

Johannes Leonardo has added creative directors, Alice Blastorah, Ray...

Monday, Jul. 22, 2019

Vladimir Putin, Ayatollah Ruhollah Khomeini, Ku Klux Klan leader Eldon...

Monday, Jul. 22, 2019

Quentin Tarantino has, for a while now, been reminding us what's so great...

Monday, Jul. 22, 2019

Music and sound houses Squeak E. Clean Productions and Nylon Studios have...

Monday, Jul. 22, 2019

Scripted television remains the bright spot in the L.A. production picture...

Sunday, Jul. 21, 2019

If there was any doubt that the 2019 box office belonged to the Walt...

Recent SPW Releases

Monday, Jul. 22, 2019

Magic Leap will premiere an all-new Spatial Computing experience for Magic...

Thursday, Jul. 18, 2019

Apple’s new Shot on iPhone campaign travels to India, the second most...

Thursday, Jul. 18, 2019

The Make-Up Artists & Hair Stylists Guild(MUAHS, IATSE Local 706) will...

Thursday, Jul. 18, 2019

Nominees for the 6 th Annual Location Managers Guild International (LMGI)...

Wednesday, Jul. 17, 2019

Camp Kuleshov, AICP’s annual trailer competition for assistants, has...

Wednesday, Jul. 17, 2019

The iconic and legendary Musso & Frank Grill, located in the heart of...

MySHOOT Profiles


Director
Rich Michell
Cinematographer, Director
Ben Hoffman, Director
Director

MySHOOT Company Profiles

Top