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Campari's "Entering Red"

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SPW Editor
Wednesday, Feb. 6, 2019

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Campari unveils the latest in the Red Diaries series – the enigmatic and enticing short film, Entering Red. Remaining true to Campari’s mantra that every cocktail tells a story, this year’s production inaugurates the celebration of the iconic Negroni cocktail as the world famous drink marks 100 years since its existence. The short movie, starring highly acclaimed actress Ana De Armas and Italian actor Lorenzo Richelmy, is skilfully directed by critically commended Italian director Matteo Garrone. As the birthplace of Campari, the city of Milano has an important part to play in the film as the city’s most stunning locations come to life, including the breath-taking Galleria Vittorio Emanuele II, home of Davide Campari’s staple Camparino bar, and the Duomo, turning both monuments ‘Campari red' for the occasion. Entering Red is a suspenseful and intriguing story, where viewers get to know Ana, played by the eponymous Ana De Armas, whose curious soul explores the charismatic city of Milano through the stimulating and pleasurable lens of Campari.

Still Image: Actress, leading role, Ana de Armas, wearing Versace dress, Jimmy Choo heels, Norman Silverman diamond earrings and Tyler Ellis clutch attends Campari Red Diaries 2019 Premiere Event on February 5, 2019 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Campari)

 

Credits

J. Walter Thompson Milano created the Campari Red Diaries 2019 concept, including the original story of Entering Red by creatives Marco Rocca, Alessandro Polia and Sergio Rodriguez (CEO and CCO at J. Walter Thompson Milano), of which the screenplay was written by Massimo Gaudioso, Andrea Tagliaferri, and Nicola di Robilant. Entering Red was produced by Think Cattleya.

  • Director: Matteo Garrone
  • Screenplay: Massimo Gaudioso, Andrea Tagliaferri, Nicola di Robilant
  • Ana: Ana De Armas
  • Mysterious man: Lorenzo Richelmy
  • Director of Photography: Nicolaj Brüel
  • Original Music: Champs e Johnny Jewel
  • Editor: Marco Spoletini
  • Production Designer: Dimitri Capuani
  • Costume Designer: Massimo Cantini Parrini
  • Celebrity Hair Stylist: Alessandro Rebecchi
  • Celebrity Make-Up Artist: Jessica Nedza
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