CBS Sports Presents "Stand By Me" Game Tease


Priya PR
Friday, Feb. 19, 2021


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Creative & digital agency Definition 6 provided editorial, sound design, and mixing for CBS Sports and Super Bowl LV’s heartfelt game open and other pre-game content. Set to a stirring rendition of “Stand By Me,” performed by Jennifer Hudson, the tease is a tribute to heroes – from frontline workers to personal champions of the stars of the game. Pete Radovich, Senior Creative Director at CBS Sports, created, directed, and produced the 4 ½-minute tease, working closely with Definition 6 VP of Editorial Anthony Cortese and VP of Sound Dan O’Sullivan. Definition 6 also post-produced a series of promo and interstitial content that aired before, during, and after the game. This included bumpers and features with the voices of Viola Davis and Brad Pitt, among other celebrities and sports figures.


Client: CBS Sports

Director/Producer: Peter Radovich, Jr.
Associate Producers: David Anerella, Ellis Williams, Jelani Rooks, Yvette Wyatt, Kate Brantley, Alex LoSchiavo, Kayona Ebony Brown
Production Manager: Laurie Zelnick

Music Arrangement: Helmut VonLichten

Performed By: Jennifer Hudson

Production Company: Only Today

Director of Photography/Associate Producer: Joyce Tsang

Postproduction Company: Definition 6

Editor/Associate Producer: Anthony J. Cortese
Sound Design/Mix: Dan O’Sullivan, Ted Marcus
Editorial Assistant: Benjamin Lapinig
Operations: Andy Solomon

Finishing: Bridge Post

Colorist: Vladimir Kucherov
DIT: Keith Blackmore

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