CBS VFX Demo

Its work has been seen in enormously popular series ranging from G.L.O.W. and Orange is the New Black on Netflix, to This Is Us on NBC, and CBS’s Hawaii 5-0 and the upcoming All Rise, and today the award-winning technology group CBS VFX unveiled its new name and logo, as well as newly enhanced virtual production capabilities that push the boundaries of what’s possible in TV production.

With more than 25 years of experience producing visual effects and developing production technology solutions, the group previously known as CBS Digital has transformed itself into CBS VFX, led by Executive Creative Director Craig Weiss and Executive Producer George Bloom.

In November, CBS VFX will move from its current home at CBS Television Center, to a headquarters at the network’s Studio City production center, which will allow CBS VFX to better meet a rising demand for its cost-saving, endlessly flexible virtual production solutions.

Those include “Parallax,” CBS VFX’s proprietary virtual production system that has been utilized by dozens of series and production teams. The power of “Parallax” allows three-dimensional virtual locations to have the three-dimensional physics and intricate level of detail as real-world locations, providing a director with the freedom to shoot from any angle and in any setting without the need for traveling to a physical location.