Centrum Vitamints' "Frost"
Agency Leo Burnett tapped Lucky 21’s Rob Pritts to direct the refreshing introduction of Centrum’s new Vitamints. In the spot, a husband is surprised by the burst of winter ushered forth with the twist of the Centrum cap of Vitamints. His wife, also covered in a fine dusting of snow, replies to his discovery with an air of knowing appreciation.
Agency: Leo Burnett
EVP, Executive Creative Directors: Mylene Pollock & Jeanie Caggiano
SVP, Creative Director: Eric Routenberg
VP/CD: Amanda Butts
Art Director: Mona Jo
Copywriter: Caroline Ganson
VP/Producer: Sean Pinney
Production: Lucky 21
Director: Rob Pritts
DP: James Whitaker
CEP: Tammie Kleinmann
Executive Producer: John Gilliland
Head of Production: Teresa Cameron
Production: Kevin Sharpton
EP: Peter Hullinger
Sr. Producer: Lauren Roth
Producer: Joanna Woods
Editor: John Dingfield
Recent SHOOT News Stories
Recent SPW Releases
Red Giant just announced its upcoming 24-hour summer sale. For 24 hours...
Independent brand experience studio Bukwild welcomes Matt Carvalho as VP...
Magic Leap will premiere an all-new Spatial Computing experience for Magic...
Apple’s new Shot on iPhone campaign travels to India, the second most...
The Make-Up Artists & Hair Stylists Guild(MUAHS, IATSE Local 706) will...