CGTN International Promo "Across and Anywhere"

By

Right Word Media
Friday, Jun. 22, 2018

1432 views

Log in or register now!

The five international channels of China Global Television Network (CGTN), reaching over one billion people around the world, have newly updated sonic brands courtesy of Stephen Arnold Music, who returned to the network after launching its distinctive sonic brand in 2015. 

Collaborating once again with design firm Flint Skallen, Stephen Arnold Music produced an extensive package of new show themes and promo music for CGTN’s five international channels: CGTN English, French (African), Spanish, Russian and Arabic. Together, the two firms forged fresh graphics and music to reflect the channels’ increased digital footprint and accessibility worldwide. Across the channels and their shows, the new elements express that CGTN’s audience can access the network’s content digitally via Web and mobile. 

Stephen Arnold Music took the opportunity to evolve the sound of each channel, while basing its compositions on the instantly recognizable sonic brand and four-note mnemonic they had originally developed. Each theme builds off the concept that rhythm has the unique power to transcend international barriers. 

“A beat crosses all borders,” Chad Cook, Vice President, Creative for Stephen Arnold Music. says. “Many of the themes are built around distinctive rhythms, which are woven into soundscapes that feature both traditional instruments and electronic elements. Together, they communicate the digital accessibility that defines CGTN today.” 

Credits

Client: CGTN

Design: Flint Skallen, Berlin, Germany

Music/Sonic Branding: Stephen Arnold Music, Dallas, TX

President: Stephen Arnold; Vice President, Creative: Chad Cook 

Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Tuesday, Jan. 21, 2020

This past weekend, filmmakers Carly Usdin, Sonia Megerdichian, and Ali...

Tuesday, Jan. 21, 2020

Nonfiction Unlimited has announced the signing of award-winning filmmaker...

Tuesday, Jan. 21, 2020

Sportsbooks in New Jersey are the first offering movie buffs the...

Tuesday, Jan. 21, 2020

Four entrants in the 2019 Mobius Awards captured Best of Show (Grand Prix...

Monday, Jan. 20, 2020

Another Dream , the second installment in award-winning director Tamara...

Sunday, Jan. 19, 2020

The Screen Actors Guild Awards® presented its coveted Actor® statuettes...

MySHOOT Company Profiles