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CGTN "See The Difference" Network Channel Promo


Right Word Media
Wednesday, Oct. 4, 2017


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A thought-provoking campaign for China Global Television Network (CGTN) beautifully blends visuals, narration and music. Stephen Arnold Music continued its sonic branding collaboration with the network for “See the Difference,” creating a deft, yet powerful score for the campaign.

Stephen Arnold Music’s composers worked closely with Flint Skallen, building on the design firm’s rich imagery to tell an uncommonly intelligent story. For CGTN – comprising five international channels reaching viewers worldwide – the artfully abstract “See the Difference” emphasizes the network’s dedication to deeper journalism.


Client: CGTN

Project: "See The Difference" network ID campaign

Design: Flint Skallen, Munich, Germany

Music: Stephen Arnold Music, Dallas, TX

President: Stephen Arnold
VP, Creative Services: Chad Cook

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