CGTN "See The Difference" Network Channel Promo
ByRight Word Media
A thought-provoking campaign for China Global Television Network (CGTN) beautifully blends visuals, narration and music. Stephen Arnold Music continued its sonic branding collaboration with the network for “See the Difference,” creating a deft, yet powerful score for the campaign.
Stephen Arnold Music’s composers worked closely with Flint Skallen, building on the design firm’s rich imagery to tell an uncommonly intelligent story. For CGTN – comprising five international channels reaching viewers worldwide – the artfully abstract “See the Difference” emphasizes the network’s dedication to deeper journalism.
Project: "See The Difference" network ID campaign
Design: Flint Skallen, Munich, Germany
Music: Stephen Arnold Music, Dallas, TX
President: Stephen Arnold
VP, Creative Services: Chad Cook
Recent SHOOT News Stories
Recent SPW Releases
WASHINGTON, D.C.-- Neal Mohan, chief product officer for YouTube, will...
Film Independent, the non-profit arts organization that produces the...
House Energy and Commerce Committee Chairman Greg Walden (R-OR) will...
Stephen Arnold Music , the World Leader in Sonic Branding, are engaging...
How does an indie music video stand out in today’s content crazed media...