Chicago Symphony Orchestra's "Visit Symphony Center, Connect with Chicago"

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mode
Wednesday, Jun. 5, 2019

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Anybody who thinks the Chicago Symphony Orchestra experience is meant for somebody else is in for a nice surprise. Mode Project, the Chicago-based design and production studio, is creating an eye-opening series of short videos for a digital ad campaign. The goal: Communicate the universal excitement and accessibility of Symphony Center to new audiences via social media. Visit Symphony Center, Connect with Chicago follows musicians as they go to work, just like other Chicagoans. How do they get to Symphony Center? Practice, of course. But they also get there by foot, bike, train, scooter and other relatable ways. “Our music is for everybody,” the scooter-commuting horn player says in the voiceover.

Credits

Client: Chicago Symphony Orchestra

Production: Mode Project

Director: Brooks Ruyle

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Discipline: 
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