Chipita Bake Rolls' "Duel"

For a new spot for snack food giant Chipita, director Peter Dietrich created a scene straight out of a classic Western. A clean-cut stranger walks into a bar and engages in a test of marksmanship with a surly tough guy. The tough guy shoots a silver dollar out of the air. The stranger responds, incongruously, by firing at a package of baked rolls and, seemingly, missing wildly. A moment later, the stranger quiets the laughter of the cowboys in the saloon when he opens the package and reveals that all the round bread chips have holes.