Chirp's "Bridge Troll"

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ssfirestone@gma...
Thursday, Sep. 9, 2021

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Chirp is launching a new online marketing campaign for its Chirp Wheel+ with the intention of making back-pain relief “cool.” Although Chirp has sold more than one million wheels, this is the first brand advertising for the start-up on the silicon slopes of Utah.  

Back pain is the typically dull category of Aspercreme and Bayer aspirin, but Chirp is making it fun with its brand tone. “Feel Good. Do More.” is the company’s brand mission.

Chirp's "Bridge Troll" spot chronicles a bridge troll who works in an office as a sales rep. He’s big, strong, loud, and intimidating to his coworkers—but his Chirp Wheel+ allows him to hold a day job. He uses it often during the workday to iron out kinks brought on by job stress. Many comic scenarios ensue. After going live as a test on Facebook, the media will extend to Instagram and Connected TV platforms such as Hulu.

Credits

Client: Chirp Campaign Title:   Feel Good. Do More Execution titles:  Not Karen!/Office Troll! CEO: Tate Stock Director of Marketing: Brian Nielson Director of Acquisition: McCade Hunt Videographer: Ben Mueller Designer: Makenzie Bond Executive Creative Director(s):  Patrick Maravilla //Brandt Lewis Writer: Patrick Maravilla Art Director: Brandt Lewis Production Company and City:  Little Big Engine - Salt Lake City Director: Brandt Lewis Executive Producer:  Duff Rich Director of Photograghy:  Munn Powell

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