Chirp's "Not Karen"

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ssfirestone@gma...
Thursday, Sep. 9, 2021

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Chirp is launching a new online marketing campaign for its Chirp Wheel+ with the intention of making back-pain relief “cool.” Although Chirp has sold more than one million wheels, this is the first brand advertising for the start-up on the silicon slopes of Utah.  

“Karen” is a mockumentary about Sharon, a rather highly strung woman who keeps getting called “Karen” by mistake. She can’t believe how many times this happens, and each instance—which we watch in succession—serves only to stoke the flames of her rage. Finally, Don, Sharon’s partner in life and frequent recipient of her verbal abuse, timidly gifts her with a set of Chirp Wheels, which they use together. And all that “Karen” rage melts away as she gets a patent-pending four-way stretch. That is until Don accidentally mentions how she used to be such a “Karen.”

Credits

Client: Chirp Campaign Title:   Feel Good. Do More Execution titles:  Not Karen!/Office Troll! CEO: Tate Stock Director of Marketing: Brian Nielson Director of Acquisition: McCade Hunt Videographer: Ben Mueller Designer: Makenzie Bond Executive Creative Director(s):  Patrick Maravilla //Brandt Lewis Writer: Patrick Maravilla Art Director: Brandt Lewis Production Company and City:  Little Big Engine - Salt Lake City Director: Brandt Lewis Executive Producer:  Duff Rich Director of Photograghy:  Munn Powell

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