Cisco "The Bridge to Possible: Powering an Inclusive Future for All" (Full Version)


Raging Artists
Thursday, Apr. 15, 2021


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Cisco “Bridge to Possible" seamlessly braids imagery and voiceover to deliver a narrative about technology, ecology, inclusivity, and opportunity for all, in just over a minute. From the most granular interpersonal exchanges at home to interplanetary communications during a mission in space, this anthemic spot - created via The Hatch, Cisco’s internal agency, and edited by Union’s Karen Kourtessis - opens our eyes to the endless possibilities of a connected world.


Client: Cisco
Spots Title(s): “Bridge to Possible – Powering an Inclusive Future for All”

Agency/Location:  The Hatch | Cisco, San Jose
Sr. Director, Global Brand Strategy & Content: Patti Cocciolo
Account Management Lead: Aaron Kennedy
Account Manager: John Gilchrist
Executive Creative Director: Dennis Lim
Creative Director/Art Director: Rick Vargas
Creative Director/Copywriter: Harry Cocciolo
EP and Head of Production: Valerie Peller
Sr. Producer: Isleen De Torres
Editorial Company/Location:  Union Editorial NY
Editor: Karen Kourtessis
Assistant Editor: Ben White
EP: Melissa Lubin
Partner/Managing Director: Caryn Maclean
Telecine Company/Location: Color Collective NY
Colorist: Alex Bickel
EP(s): Claudia Guevara
Post/Effects Company/Location:  Union Editorial NY
Graphics Creative Director - Chris Bialkowski
VFX Artist: Junsik Na
GFX Producer: Tim Veirling
Sound Design Company/Location: Heard City
Mixer: Cory Melious

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