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Team Citi is a group of Olympic and Paralympic hopefuls and legends, sponsored by Citi. In advance of the Sochi 2014 Olympic and Paralympic Winter Games, agency Publicis Kaplan Thaler created an interactive campaign called “Every Step of the Way.” As part of the campaign, they produced a series of ten videos showcasing each athlete, and enlisted NYC-based post production studio Nice Shoes to assist bringing these spots to life.


Product: Citi Olympics Sponsorship
Spots Title: “Welcome”, “Billy”, “Dan”, “Alana”, “Picabo”, “Ted”, “Julie”, “Rico”, “Erin”, & “Evan”
Air Date: mid October

Agency: Publicis Kaplan Thaler
Chief Creative Officer:  Rob Feakins
Executive Creative Directors: Jim Kotulka, Tom Drymalski
Creative Directors: Jon Bunning, Mark Svartz, Stephanie Pavin, Christopher Smith
Agency Producer: Lauren Schneidmuller

Production & Edit Company: A76 Productions
Director: Duffy Higgins
DP: Eric Giovan
Producer: Colleen Miller

Post Production: Nice Shoes
Senior Producer: Haydee Cepin
Colorist: Lenny Mastrandrea
VFX Artist(s): Vin Roma, Jason Farber, Kevan Lee, Russ Bigsby

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