Clients' Guide to MassMutual Coverpath


Wednesday, Jul. 15, 2020


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Most pandemic-created videos lean on simple animation or plain graphics. We set out to do better. This is a hybrid commercial/corporate video with a bit of live-action explainer thrown in. MassMutual needed a video to help life insurance customers use their new digital platform. They wanted something that was engaging yet informative and wanted us to stay on-brand and continue their existing look and feel despite the pandemic. This is what we made, and we did it all from story to final cut. It was a blast!


Produced by Pluck. (A creative studio) in Los Angeles and New York.

Contact Name: 
Jackson Wise
Contact phone: 
800 509-0663
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