By

Brada PR

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Capturing full-scale craziness in one of CMT’s most talked-about new series, 2C Media was tapped to craft a complete launch campaign for the latest guilty pleasure from the producers of “Jersey Shore.” “Party Down South” follows 8 young, brazen adults for one wild summer of extreme fun. Their summer vacation spot, Murrells Inlet, South Carolina, may never be the same after these fast friends work, party and bond with one another over their common love of the South.

2C Media was initially charged with creating the show open, and was ultimately given the opportunity to craft a full campaign consisting of 15 promotional spots and a custom graphics package. Collaborating closely with CMT to nail the series’ over-the-top feel, the creative production company aimed for bold, dynamic text and colors, along with fun, fast-paced animation to highlight the fun moments in each clip-driven spot.

Credits

CMT: Senior Creative Director, Promos: Leslie M. Legare; VP Creative: Peter Mannes; VP Consumer Marketing: Amanda Phillips

2C Media: Executive Producer: Chris Sloan; Supervising Producer: Marni Wagner; Graphic Designers: Aaron Magee and Dmitri Zavyazkin; Editor: Omar Chavez Jr.; Audio Engineer: Cesar Haliwa
 

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