Cold-EEZE's "Two Mothers"
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“What does Mother Nature’s garden look like? This isn’t a question you get to answer every day,” says THINKING MACHINE’s Matthew Docter when describing the process of creating this visually stunning, two-spot campaign for Brunner & Vespyr Brands. “Words like natural, fantastical, and other-worldly were used more than once!” adds Jason Docter. “We knew we had the chance to create something unique, and both the agency and client agreed. They were super supportive and excited about pushing the idea from start to finish.”
Inspired by the surreal structures of Las Pozas, the twins worked closely with production designers Jorge Vujosevich (Mexico City) & Justin Trask (Los Angeles), as well as PS260 (post), to create a mystical, enchanting world that playfully balances reality and imagination.
Shooting on a stage in Mexico City, the set build required massive amounts of practical plants and flowers watered daily, while the art and production teams finalized details. “It feels like anything is possible in Mexico City. It’s an inspiring place. Creativity is everywhere. We’ve all seen plenty of commercials for cold remedies before. This couldn’t just be one more that nobody remembered. We had to do something that was going to stand out in a big way,” says Brunner’s Kevin Corfield.
CLIENT: Vespyr Brands
President – John J. Francis, Head of Consumer Healthcare NA – Ranjan Chaudhuri
AGENCY: Brunner
Chief Creative Officer – Rob Schapiro, Creative Director – Kevin Corfield, Art Director – Derek Julin, Senior Producer – Emily DeShantz, Director, Business Development & Strategy – Patrick Culhane
PRODUCTION: Thinking Machine
Directors – Docter Twins, Executive Producer – Alon Simcha, Producer – Matt Ackerman, Director of Photography – Mateo Londono, Production Designer – Jorge Vujosevich, Service Company: The Lift
EDIT: PS260
Editor – JJ Lask,
Assistant Editor – Christian Frahme @chricolasfrage, Kevin Huang, Executive Producer – Raná Martin, Assistant Producer – Dylan Scott, Managing Partner – Zarina Mak
FINISHING: PS260
Finishing Producer – Natalie Raffaele, Lead Flame Operator – Christopher Memoli, CG Animation – Ideas & Stuff,
COLOR: Company 3
Colorist – Kath Raisch
AUDIO: P.S. 260
Mixer – Nicole Pettigrew
MUSIC: Thinking Machine
Composer – Christian Moder & Docter Twins
