"The Contender" Teaser

The promo campaign for "The Contender" (EPIX), the boxing series created by reality show genius Mark Burnett, allowed Digital Arts Engineer/Sound Designer Dominick Michele the opportunity to experiment with the sound design in a way that markedly upped the power of the montage-driven spot. “I’ve worked with EPIX for years and what I respect about them is they invest a lot of creative energy into their sound design, allowing me to take a blank audio canvas and experiment with layers of sound design and create fresh effects,” Michele says. “A technique I use often is sampling parts of the music track to create transitional effects or stings. I’ll also do some time stretching, pitch shifting and layering to get original sounds that aren’t just plucked from a library.”