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Costa Sunglasses "Untangle Our Oceans"

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HYPE
Monday, Jun. 11, 2018

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Ocean conservation is widespread through Earth’s waterways, but “Untangle Our Oceans” for Costa Sunglasses reveals how a shared love of the water has united fishermen with two lifestyle brands to help combat the pollution of our vital lifegiving source. Edited by Lucky Post’s Sai Selvarajan for agency McGarrah Jessee, the campaign features a brand film that demonstrates how aiding sustainability is in everyone’s hands. The campaign was filmed along the pristine coastline of Southern Chile, where small fishing communities launch fleets of artisanal boats each day. Like so many areas of the world, below the surface looms a serious pollution problem - discarded fishing nets ensnaring aquatic life and clogging waterways. Looking to help solve this problem, Bureo founders David Stover, Kevin Ahearn, and Ben Kneppers began a recycling program that transforms these nets into plastic. The kind of plastic that can be used to make sunglasses: enter Costa Sunglasses.

Credits

Client: Costa Sunglasses

VP, Marketing: TJ McMeniman
Coastal Marketing Manager: Todd Barker

Agency: McGarrah Jessee

Writer: Joel Clement 
Art Director: Jeff Ross
Executive Producer: Meredith Roach
Producer: Morgan Young 

Production Company: Rabbit Foot 

Head of Production: Sam Chortek

Post: Lucky Post

Editor: Sai Selvarajan 
Assistant Editor: Alex Heisterkamp 
Color Artist: Neil Anderson 
Flame Artist: Tim Nagle 
Executive Producer: Jessica Berry

Composer: Ali Helnwein

Category: 
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