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Crunch Fitness "I Bet"

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ScottFrog
Thursday, Jan. 10, 2019

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Crunch Fitness, a brand renowned for fusing fitness and entertainment, worked with StrawberryFrog to launch a new marketing movement and advertising campaign on TV and digitally that takes a stand for fun in fitness and against the overly serious and boring work outs and gyms that plague our land. This new multi-platform marketing movement by StrawberryFrog is comprised of both broadcast and social, the creative brings you into a world where Fitness is personified by extreme FUN. In one video, we see a hard body fitness fanatic being outmaneuvered by an unassuming guy who does pulls ups with his facial hair. In another, the talking belly button of a woman working out will be sure to give you a belly laugh.

Credits

Client Crunch
EVP of Marketing & Branding Chad Waetzig, Creative Director Lauren Kanfi, Marketing Director Kate Weis, Regional Group Fitness Mgr Taj Harris, Regional Personal Training Mgr East Coast Scott Pullen

Creative Agency StrawberryFrog
CEO Scott Goodson, ECD Tyler DeAngelo, Art Director Lucy Downs, Copywriter Ben Wallin, Copywriter Brad Emmitt, Senior Acct. Director Chris Belmore, Director Project Management Elizabeth Scordato 

Production Agency Madison Media Group
Executive Producer Clair Grupp, Business Affairs Afsaneh Berjis, Venessa Merrin & Nikita Merrin, 

Production Company WethePeople
Director Tyler DeAngelo, Executive Producer Jesse Ford, Producer Kellee Cragin, DP Stoeps Langensteiner, EFX MU Jeff Segal, Prop Master Mike Moran

Postproduction QuietMan
VFX Supervisor Johnnie Semerad, VFX Producer Michael Paxton, Editor Ron Humer

Audio HoneyMix 
Engineer Conrad Sanguinity, EP/Founding Partner Mary Tomasiewicz

Category: 
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