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Press Kitchen
Thursday, Mar. 17, 2016

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Rabbit director Ray Dillman teams up with D4 Creative to bring humor to a dark situation in the new :30 "Avoid Distractions" for Cure Auto Insurance. In the spot, a man sits vigil at his father’s death bed in the hospital. The father says, “Son, there’s something really important I need to tell you.” Just outside the door, a very attractive female doctor lingers, and the man is taken with her momentarily and can’t help but stare. She grins, locking eyes with him. During that exact moment, his father passes away, revealing the message of the ad, to “avoid distractions."

Credits

Client: Cure Auto Insurance  Title: Avoid Distractions :30

COO: Eric Poe
Director of Marketing: Mike Kochnover

Agency: D4 Creative

Agency Executive Creative Director: Rich Wakefield
Agency Producer: Sarah Schatzinger
Agency Chief Strategy Officer: Michael Snyder
D4 President: Kurt Shore

Production: Rabbit Content

Director: Ray Dillman

Executive Producer: Joby Barnhart
Executive Producer: Jamie Miller
Line Producer: Jon Messner
DP: Danny Ruhlmann, ASC

Production Design- David Stone
Editor: Brian George
Color Grading: Steve Rodriguez  @ Apache

Agency: D4 Creative

Agency Executive Creative Director: Rich Wakefield
Agency Producer: Sarah Schatzinger
Agency Chief Strategy Officer: Michael Snyder
D4 President: Kurt Shore

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