Thursday, April 18, 2019
You are here:

Cure Auto Insurance's "Avoid Distractions"

By

Press Kitchen
Thursday, Mar. 17, 2016

2799 views

Log in or register now!

Rabbit director Ray Dillman teams up with D4 Creative to bring humor to a dark situation in the new :30 "Avoid Distractions" for Cure Auto Insurance. In the spot, a man sits vigil at his father’s death bed in the hospital. The father says, “Son, there’s something really important I need to tell you.” Just outside the door, a very attractive female doctor lingers, and the man is taken with her momentarily and can’t help but stare. She grins, locking eyes with him. During that exact moment, his father passes away, revealing the message of the ad, to “avoid distractions."

Credits

Client: Cure Auto Insurance  Title: Avoid Distractions :30

COO: Eric Poe
Director of Marketing: Mike Kochnover

Agency: D4 Creative

Agency Executive Creative Director: Rich Wakefield
Agency Producer: Sarah Schatzinger
Agency Chief Strategy Officer: Michael Snyder
D4 President: Kurt Shore

Production: Rabbit Content

Director: Ray Dillman

Executive Producer: Joby Barnhart
Executive Producer: Jamie Miller
Line Producer: Jon Messner
DP: Danny Ruhlmann, ASC

Production Design- David Stone
Editor: Brian George
Color Grading: Steve Rodriguez  @ Apache

Agency: D4 Creative

Agency Executive Creative Director: Rich Wakefield
Agency Producer: Sarah Schatzinger
Agency Chief Strategy Officer: Michael Snyder
D4 President: Kurt Shore

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Apr. 18, 2019

New York Governor Andrew M. Cuomo has announced that Netflix will expand...

Thursday, Apr. 18, 2019

The six-part HBO documentary series On Tour With Asperger’s Are Us makes...

Thursday, Apr. 18, 2019

Derek Green has joined We Are Unlimited, an Omnicom agency, as executive...

Thursday, Apr. 18, 2019

Games publisher Ubisoft earned Marketing Team of the Year distinction and...

Thursday, Apr. 18, 2019

Cannes Film Festival organizers announced its 2019 lineup Thursday,...

Wednesday, Apr. 17, 2019

Beyoncé is extremely private, and only lets you know what she wants you to...

Recent SPW Releases

Thursday, Apr. 18, 2019

Members of the Art Directors Guild (ADG, IATSE Local 800) on Saturday re-...

Wednesday, Apr. 17, 2019

Netflix released Homecoming: A Film by Beyoncé , which presents an...

Wednesday, Apr. 17, 2019

Gregory JM Kasunich joins the southeastern based production company, The...

Tuesday, Apr. 16, 2019

The Art Directors Guild (ADG, IATSE Local 800) announced today that their...

Tuesday, Apr. 16, 2019

AICP today released the Shortlist for the 2019 AICP Post Awards, which...

Tuesday, Apr. 16, 2019

As part of the ongoing expansion of its sound resources, Sony Pictures...

MySHOOT Profiles


Director

Director, Editor
Stewart Cohen / SCPictures
Director

Director, Editor

MySHOOT Company Profiles

Top