By

Raging Artists
Tuesday, Apr. 19, 2016

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Told through a series of moments in one girl’s life and edited by Union's Daniel Luna, “Beautiful Girl” chronicles the formative years of a dancer named Emma. The :30 narrative is propelled by Luna’s speed warping, dissolves and match cuts, which carry us through Emma’s debut onesie to childhood dance parties, recitals, cheerleading, community theatre and college productions, her life as a professional performer and - ultimately - as the owner of a dance studio. Each event is represented by a piece of custom clothing, among other defining touches; the closing moment features a grown Emma and her dance students wearing studio tees made by CustomInk. 

Credits

Client: CustomInk

Spot Title(s):  “Beautiful Girl”, “Circle of Life”, “Entrepreneur”
First Airdate: April 4, 2016

Agency: Supermoon / Santa Monica, CA 
President/Managing Partner: Amir Haque
Executive Creative Director/Partner: David DeRoma
Creative Director/Copywriter: David Blacker
Creative Director/Art Director: Harold Valderama
Senior Producer: Annie Uzdavinis

Production Company: Need Production Services / Santa Monica, CA
Director: Thibault Debaveye
Executive Producer: Johnny Parker
Line Producer: Stan Sawicki
DP: Nicole Whitaker

Editorial Company: Union Editorial / LA, CA
Editor: Daniel Luna
President/Managing Director: Michael Raimondi
Executive Producer: Lisa Johnson
Asst. Editor: Ryan Khoury

Finishing Company: Resolution, LA
Colorist: Renee Tymn
Flame Artists: Evan Guidera
Executive Producer: Logan Aries

Music Company: Peligro Music / LA, CA
Creative Director/Composer: Greg Kuehn

Sound Design & Mixing Company: Lime Studios / Santa Monica, CA
Audio Mixer: Mark Meyuhas
Executive Audio Producer: Susie Boyajan

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