Cutter - “Protect Your People” - BTS


Friday, Jul. 10, 2020


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Coolfire Studios recently produced a new broadcast campaign in partnership with St. Louis based advertising agency Rodgers Townsend. The campaign entitled “Protect Your People,” was produced for Cutter Backwoods Insect Repellent and Cutter Skinsations Insect Repellent; both of which are part of the Spectrum Brands portfolio.

This video is a behind the scenes look at what it took to pull off the first sizable location shoot in the St. Louis region since the COVID-19 pandemic began. Coolfire Studios has worked diligently to prepare proper COVID19 protocols to ensure that our crews, our cast and our clients are safe. Special thanks to ad agency Rodgers Townsend, Spectrum Brands, and Cutter Insect Repellent for trusting us with your work.


Advertising Agency: Rodgers Townsend

Chief Creative Officer: Michael McCormick
Director of Account Management: Laura Duplain
Agency Producer: Patty Ivey
Creative Director: Ross Bradley
Senior Writer: Jeremy Hagen

Production Company: Coolfire Studios

Director: Cody Stokes
Director of Photography: Chris Durr
Executive Producer: David Johnson
Production Designer: Cory Hinesley
Producer: Daniel Gartner

Editorial Company: Coolfire Studios

Editor/ Colorist: Kevin Johnson
Editor/VFX: Patrick Vaughan

Original Music & Sound Design: Brent Johnson

Behind The Scenes Editor: Mike Kearns

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