Renegade Animation supplied the merriment for a new commercial for DairyPure in which a toddler shows his dad how to enjoy a “pure moment.” Conceived by New York agency KBS, News opens on a man staring at his cellphone over breakfast as a talking heads news program blares from a television screen in the background. The show is interrupted by the arrival of the man’s young son, who switches the channel to a cartoon show featuring a corpulent mammal. Dad soon gets the message and joins his son for a laugh and a bowl of cereal with DairyPure milk. The tagline is, “Pure milk, pure moments, nothing else.”
Client: DairyPure. Marissa Jarratt, VP, Marketing & Innovation; Joe Reske, Sr. Director of Marketing.
Agency: KBS. Ted Florea, Global Chief Strategy Officer; Rita Dory, Strategy Director; Pooja Kakr, Associate Brand Strategist; Keith Butters, Global Chief Technology Officer; Mike Abell, Group Creative Director; Kevin Gentile, Group Creative Director; Steve Cady, Associate Creative Director; Kristin Cubbison, Copywriter; Madison Wharton, Global Chief Production Officer; Dennis McKinley, Executive Content Producer; Laura Peguero, Content Producer.
Production: Hungry Man. Hank Perlman, Director; Kevin Byrne, Executive Producer.
Animation: Renegade Animation. Darrell Van Citters, Creative Director; Ashley Postlewaite, Executive Producer; Yehudi Mercado, Character Designer/Animator
Edit: Arcade Edit. Brad Waskewich, Editor.
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