Thursday, June 27, 2019
You are here:

DairyPure's "News"

By

Artisans PR
Thursday, May. 10, 2018

1858 views

Log in or register now!

Renegade Animation supplied the merriment for a new commercial for DairyPure in which a toddler shows his dad how to enjoy a “pure moment.” Conceived by New York agency KBS, News opens on a man staring at his cellphone over breakfast as a talking heads news program blares from a television screen in the background.  The show is interrupted by the arrival of the man’s young son, who switches the channel to a cartoon show featuring a corpulent mammal. Dad soon gets the message and joins his son for a laugh and a bowl of cereal with DairyPure milk. The tagline is, “Pure milk, pure moments, nothing else.”

Credits

Client: DairyPure. Marissa Jarratt, VP, Marketing & Innovation; Joe Reske, Sr. Director of Marketing.

Agency:  KBS. Ted Florea, Global Chief Strategy Officer; Rita Dory, Strategy Director; Pooja Kakr, Associate Brand Strategist; Keith Butters, Global Chief Technology Officer; Mike Abell, Group Creative Director; Kevin Gentile, Group Creative Director; Steve Cady, Associate Creative Director; Kristin Cubbison, Copywriter; Madison Wharton, Global Chief Production Officer; Dennis McKinley, Executive Content Producer; Laura Peguero, Content Producer.

Production: Hungry Man. Hank Perlman, Director; Kevin Byrne, Executive Producer.

Animation:  Renegade Animation. Darrell Van Citters, Creative Director; Ashley Postlewaite, Executive Producer; Yehudi Mercado, Character Designer/Animator

Edit:  Arcade Edit. Brad Waskewich, Editor.

Category: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jun. 26, 2019

Jack Malik (Himesh Patel) is a soulful if brooding young man, with a very...

Wednesday, Jun. 26, 2019

In recognition of the unique cultural importance of the theatrical...

Wednesday, Jun. 26, 2019

Perhaps the overriding message of Pride Month is that pride shouldn’t be...

Wednesday, Jun. 26, 2019

SOCIALDEVIANT has hired Hart Rusen as its chief creative officer and...

Wednesday, Jun. 26, 2019

Haley Geffen and Sam Stephens have launched Co_ed Studios, a Brooklyn-...

Wednesday, Jun. 26, 2019

Nick Law, Publicis Groupe chief creative officer and president of Publicis...

Recent SPW Releases

Wednesday, Jun. 26, 2019

In recognition of the unique cultural importance of the theatrical...

Wednesday, Jun. 26, 2019

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, Jun. 26, 2019

It's a wonderful feeling to read through the exotic list of locations...

Tuesday, Jun. 25, 2019

Online Schools Report has released their ranking of the Best Online...

Tuesday, Jun. 25, 2019

BMG Production Music (BMGPM) - the world’s fastest-growing production...

Tuesday, Jun. 25, 2019

Refinery29 , the leading media and entertainment company focused on women...

MySHOOT Profiles

MySHOOT Company Profiles

Top