Dell Technologies "Beauty of Productivity"


Priya PR
Friday, Oct. 23, 2020


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Dell Blue, the internal creative agency for Dell, launched a campaign for the all-new UltraSharp monitor by Dell Technologies, which will be available to consumers on December 1st. The centerpiece of the digital and social campaign is a CG spot inspired by classic Rube Goldberg machines. “Beauty of Productivity” takes viewers on a whimsical journey through an elaborate “Rube” world triggered by a ball from a Newton’s Cradle, presenting a comprehensive overview of the key productivity features offered in the UltraSharp monitor and its unparalleled color and resolution. Dell Blue conceived the CG Rube Goldberg machine as a visual device to reveal the key features that Dell Technologies wanted to highlight for its target audience of creatives: the height, tilt, and swivel adjustability of the monitor; DCI-P3 Color; a host of ports and connectors; the beautiful design of the UltraSharp monitor and much more.


Ad Agency: Dell Blue/Austin, TX
Executive Creative Director: Joel Davis
Creative Director: Lourdes McKenna Sr.
Director, Digital Strategy and Shared Services: Heather Coleman
Head of Production: Brent Holt
Sr. Producer: Matt Kuhles
Producer: Jaime Lovell
Associate Producer: Mase Kerwick
Senior Art Director: Jacqueline Byrne
Senior Copywriter: Emily Grube
Project Manager: Sarah Wethington
Stakeholders: Lionel Lee & Michelle Gillespie

Production Company: MPC/London, Los Angeles, Bangalore & Montreal
Director: Rob Hodgson
Executive Producer: Karen Anderson
Producer: Kayleigh Dugdale & Mireille Antoine
CG Lead: Mike Little
2D Lead: Jake Nelson
VFX Support: Johan Alfort, Udaykiran Chowdary, Will Laban, Flavia Minnone & Alessandro Granella

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