Director/DP Tim Damon Takes To The Track For Lexus' "Track Tested"
To show off the road-hugging attributes of the 2014 Lexus IS/IS F Sport, Director/DP Tim Damon takes viewers to the track and puts the car through a rigorous, cylinder pounding workout. The result is an integrated campaign, for agency Team One, currently garnering thousands of views via the web and broadcast nationwide over 100x on the major entertainment industry award shows and NFL Network. In the :30 spot, Lexus doesn’t sing the car’s praises, rather the experts do via carefully integrated “quote” graphics from the leading automotive pubs. The 1:30 web film expands on this theme, adding graceful beauty shots of the car’s exterior and interior before heading out onto the racetrack. Tim Damon is represented for commercials and digital work through Bandito Brothers and for still photography through Square Planet Media/Damon Productions.
Agency: Team One, El Segundo, Ca
Associate Creative Director: Tyler Doupe
Digital Art Director: Quoc Lu
Senior Designer: Julia Hasbrook
Senior Producer: Pilar Leff
Production Co.: Bandito Brothers
Director: Tim Damon
Producer: Kendra Wester
Executive Producer: Suzanne Hargrove