Monday, May 20, 2019
You are here:

Director/DP Tim Damon Takes To The Track For Lexus' "Track Tested"

By

rpg246

2524 views

Log in or register now!

To show off the road-hugging attributes of the 2014 Lexus IS/IS F Sport, Director/DP Tim Damon takes viewers to the track and puts the car through a rigorous, cylinder pounding workout. The result is an integrated campaign, for agency Team One, currently garnering thousands of views via the web and broadcast nationwide over 100x on the major entertainment industry award shows and NFL Network.  In the :30 spot, Lexus doesn’t sing the car’s praises, rather the experts do via carefully integrated “quote” graphics from the leading automotive pubs. The 1:30 web film expands on this theme, adding graceful beauty shots of the car’s exterior and interior before heading out onto the racetrack. Tim Damon is represented for commercials and digital work through Bandito Brothers and for still photography through Square Planet Media/Damon Productions.

SPW Credits

Client: Lexus
Agency: Team One, El Segundo, Ca

Associate Creative Director: Tyler Doupe
Digital Art Director: Quoc Lu
Senior Designer: Julia Hasbrook
Senior Producer: Pilar Leff

Production Co.: Bandito Brothers

Director: Tim Damon
Producer: Kendra Wester
Executive Producer: Suzanne Hargrove

Category: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/54299/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/54299/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/54299/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/54299/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, May. 20, 2019

Director Samir Mallal has signed with Interrogate, bringing his...

Monday, May. 20, 2019

"Where's Terrence Malick?" It's a familiar question for the famously press...

Monday, May. 20, 2019

Actress Julianna Margulies knew she was claustrophobic. But she didn't...

Monday, May. 20, 2019

Pedro Almodovar's "Pain and Glory" is a self-portrait of rare precision...

Monday, May. 20, 2019

Liz Taylor will join Leo Burnett Worldwide as chief creative officer...

Monday, May. 20, 2019

RSA Films has brought Pascal Dangin aboard its roster for commercial...

Recent SPW Releases

Monday, May. 20, 2019

Light Iron , a Panavision company, has announced Jeremy Sawyer is...

Monday, May. 20, 2019

Production company Union Entertainment Group (UEG) and Heart of Darkness...

Friday, May. 17, 2019

Petite2Queen, the online virtual mentoring site for women, has announced...

Friday, May. 17, 2019

Jessi Williams & Coyote ’s debut single “Roam, Little Gypsy, Roam”...

Friday, May. 17, 2019

Filmotechnic, the largest camera car company in the world, recently...

Friday, May. 17, 2019

When they call the AMP Awards for Music & Sound the loudest show in...

MySHOOT Profiles

Angel Soto
Director

Cinematographer

MySHOOT Company Profiles

Top