Director/DP Tim Damon Takes To The Track For Lexus' "Track Tested"

By

rpg246

3766 views

Log in or register now!

To show off the road-hugging attributes of the 2014 Lexus IS/IS F Sport, Director/DP Tim Damon takes viewers to the track and puts the car through a rigorous, cylinder pounding workout. The result is an integrated campaign, for agency Team One, currently garnering thousands of views via the web and broadcast nationwide over 100x on the major entertainment industry award shows and NFL Network.  In the :30 spot, Lexus doesn’t sing the car’s praises, rather the experts do via carefully integrated “quote” graphics from the leading automotive pubs. The 1:30 web film expands on this theme, adding graceful beauty shots of the car’s exterior and interior before heading out onto the racetrack. Tim Damon is represented for commercials and digital work through Bandito Brothers and for still photography through Square Planet Media/Damon Productions.

SPW Credits

Client: Lexus
Agency: Team One, El Segundo, Ca

Associate Creative Director: Tyler Doupe
Digital Art Director: Quoc Lu
Senior Designer: Julia Hasbrook
Senior Producer: Pilar Leff

Production Co.: Bandito Brothers

Director: Tim Damon
Producer: Kendra Wester
Executive Producer: Suzanne Hargrove

Category: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/54299/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/54299/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/54299/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/54299/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SPW Releases

Wednesday, Mar. 27, 2024

Across this month’s full slate of alluring extracurricular activities,...

Tuesday, Mar. 26, 2024

Pixotope, the leading software platform for end-to-end real-time virtual...

Tuesday, Mar. 26, 2024

Maxon , developers of professional software solutions for editors,...

Monday, Mar. 25, 2024

Now that spring has sprung and the countdown to summer is underway, ALIBI...

Monday, Mar. 25, 2024

The Tenth Annual Contact In The Desert (CITD) will take place May 30 th -...

Friday, Mar. 22, 2024

James Rayburn, charlieuniformtango ’ s Editor/CEO, announced the new “How...

MySHOOT Company Profiles