Disney+ Trailer For Original Series "Behind the Attraction"

By

Brada PR
Wednesday, Jul. 14, 2021

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What’s the real story behind Disney Parks’ most iconic and beloved attractions? The launch trailer for Disney+ original series “Behind the Attraction” teases that answer, offering viewers a playful, front-row sneak-peek at the ultimate 10-part binge ride. Coming to Disney+ on July 21, the new series – executive produced by Dwayne Johnson, Dany Garcia and Brian Volk-Weiss – goes ‘behind the curtain’ of such notable attractions as Jungle Cruise, “it’s a small world,” The Haunted Mansion and Star Wars: Galaxy’s Edge, using never-before-seen footage and photos. Disney+ and 2C 2.0 (the creative agency tapped to collaborate on the trailer) felt the best approach was to let the trailer speak for itself through the voice of the series’ own narrator, Paget Brewster (“Criminal Minds”). The creative teams then worked closely to deliver a witty trailer with retro graphics.

Credits

Disney+

Joe Earley, EVP Marketing and Operations
Andy Baker, VP Creative Marketing
Angie Poston, Director, Strategy & Campaign Management
Michael Vereide, Project Manager

2C 2.0

President/Owner: Chris Sloan
Operations Manager: Bob Cobb
Creative Director/Writer: Cheryl King
Lead Video Editor: Dan Perry
2nd Video Editor: Claudia Castaneda
Cutdown Video Editor: Victor Otero
Designer/Animator: Aaron Magee

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