Dollar Shave Club "What the FAQ?" ("How it Works")


Raging Artists
Monday, Jun. 27, 2016


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Created in-house at Dollar Shave Club and cut by Karen Kourtessis of Union Editorial, the brand’s new "What the FAQ" digital video series features actual customer-service reps giving straight-forward answers to customer questions. The campaign was launched June 15 and offers creative dramatizations of questions that linger among men who still haven’t joined the 3 million members of DSC. In one video, for example, a guru who’s cultivated his own very dedicated following is among the many quirky characters who ask specific questions about “How It Works”.


Client: Dollar Shave Club
Agency: In-house
Title: “How it Works” (1:16)
First Air Date: Jun 15, 2016

Chief Executive Officer: Michael Dubin
Chief Marketing Officer: Adam Weber
Creative Director: Matt Orser
Creative Director: Alec Brownstein
Creative Director: Matt Knapp
Writer: Shawn Preston
Writer: Michael Dubin
VP of Brand Marketing: Nick Fairbairn
VP of Customer Acquisition: Brian Kim
Chief Customer Officer: Janet Song 
Agency Director: Raechelle Hoki
Senior Producer: Matt Sausmer
Project Manager: Christine Melloy
Talent Coordinator: Tracy Dolby

Production Company: World War Seven
Directors: Pete & Jamie
Executive Producer: Josh Ferrazzano
Line Producer: Michael Begovich
Director of Photography: Jeffrey Venditti
Post Producer: Alex Curran

Editorial: Union / LA
Editor: Karen Kourtessis
Assistant Editor: Hunter Lurie 
Editorial Producer: Samantha Machado 
Editorial EP: Michael Raimondi

Color House: A52
Color: Paul Yacono, Patrick Nugent

Sound Mix Company: Beacon Street
Sound Mix: Dewey Thomas
Sound Mix Producer: Christa Jayne
Sound Mix Producer: Erin Reilly

VFX: Peter Quinn

Contact Name: 
Hesh Rephun
Contact phone: 
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